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Featured on Top Ten Daily
Reel!
Direction - Crankbunny.com
Band - Demandernyc.com
Myspace - myspace.com/demander
Youtube version - if
above download too big
Production - Electric
Company, Curious
Pictures
About the video
NYC-based band Demander was on tour during
the month I spent creating the music video for Hollis. Its completion
was meant to be a surprise, since they had just released their new
first full-length album The Unkindness of Ravens. My main concern
was complementing the band's musical persona - which is usually
described as joyfully intense, slightly unsettling urban post-punk.
It was important for the video's visuals to synthesize into a jarring,
engaging story, to mirror the song's own complex structure and sinister
narrative. Being true to Hollis also required that the animation
capture the seductive quality of the track, along with a few vicious,
intermittently unfolded jolts and surprises. The result bridges
the gap in my mind between the song's very immediate darkness and
the story's place in the strangely long history of obsessive conjurer/monster
narratives. Also, there's dancing. Which fits the song. |
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